The essential has ethical value, is elegant and works. Everything else is superfluous.
We believe in the essential ideas, expressed with elegance and aimed at maximum effectiveness.
We love to simplify and be always consistent, in every form of communication: design, advertising and art.
We develop creative projects by applying the minimalist Five NO:
1. NO waste – delete what you do not need
2. NO distraction – focus on what creates value
3. NO excesses – do less and better
4. NO interruptions – make the process fluid
5. NO compromises – search for perfection